Bitcoin and Drones.Strange bedfellows you may think,but in their separate ways they are predicted to bring about the biggest change in finance and commerce in the coming years.
Many business observers think we’re on the cusp of the “Next Industrial Revolution” with drones and robots says Toronto-based technology expert Avery Swartz.
Many business observers think we’re on the cusp of the “Next Industrial Revolution” with drones and robots says Toronto-based technology expert Avery Swartz.
From Lady Gaga’s Super Bowl Half Time Show to ‘Doughnut Deliveries
by Drone in Denver’, it’s hard to deny the recent boost in the popularity of
drones. Drone technology is advancing at a rapid pace, driving down production
costs and adding ease of use, which is making drones increasingly accessible to
ordinary people.
Intel used 500 drones to power a portion of Lady Gaga’s Super Bowl LI halftime show. They programmed their drones to sync up and arrange themselves in various patterns according to the music, and, of course, to display the Intel trademark across the night sky when they had everyone’s full attention.
Intel Video - Lady Gaga Light Show - How Intel did it.
Many of the drones seen at parks and beaches are flown by
hobbyists delighting in their new found ability to capture quality aerial
photographs and videos.
Drones are evolving in the marketing world as well. In fact,
drone technology is at the point where drones are a work tool rather than a toy.
New uses are being reported regularly. At the present rate
of claims it will soon be easier to find tasks where the thought – Can a drone
do it - hasn’t arisen, or been tried. Such is the impact on costs the invention
has.
If you think size and weight will be the limiter it is
reported that China’s biggest retailer, JD.com, has announced plans to develop
drones that can carry up to a ton of payload.
The company says the
drones will deliver consumer goods to remote areas and farm produce to cities.
Google parent company Alphabet, Amazon and Walmart are all
investing in drone development, too.
Enterprise's are already capitalizing on the fact that many
people simply like to watch drones fly around. Many have seen the Amazon Prime
Air commercials in which Amazon playfully characterizes delivery by drone as
the future of package delivery.
Drones are planting trees, helping paramedics in crises, and
herding cattle, all while the world’s biggest retailers are racing to develop
air traffic control systems that will satisfy regulators.
For instance, Seattle-based DroneSeed is working with
forestry companies to plant trees in deforested areas of the Pacific northwest.
There are more than 300 million acres of deforestation in U.S. and, at current
planting prices, it would cost about US $100 billion to replant them.
A good human tree planter – a common summer job for many
young Canadians – can plant about two acres or 800 trees in a day. But one
person handling 15 drones can plant 800 seeds an hour.
There is a project underway in Atlantic Canada with more
than 120 paramedics and paramedics in training, using drones to survey simulated
mass casualty situations and to deploy human help faster and more efficiently.
Other research is underway in Canada to use drones to herd
cows and to improve the yield of potato crops in New Brunswick.
“There a lot of really interesting, useful applications for
drones.”
But the largest commercial push for drones is to reduce the
high cost and inefficiency of the so-called “last mile” of delivery to a
consumer’s door. That’s especially applicable in countries with a widely distributed population and huge tracts of remote areas, says technology expert
Avery Swartz..
It’s unclear exactly what the impact will be on jobs,
although many economists and analysts predict drones will transform jobs,
rather than replace them outright.
A Creativity Brainstorm for Display Advertising
Advertising and Marketing companies use drones as aerial
mobile cameras that can record from perspectives that used to require a lot of
time, effort, and expensive cranes and helicopters to record from aerial
viewpoints.
Whether you’re a real estate agent taking pictures of a
large property or an architect taking videos of skyscrapers, drones are the
ideal way for marketers to obtain breath-taking aerial shots for relatively
little cost.
Drones can travel almost anywhere, which makes them an ideal
advertising platform. Traditionally, marketing consisted of print ads, TV
commercials, billboards, and Internet ads, but drone mobility and agility provide new opportunities
that marketers are taking advantage of.
Whereas advertising platforms such as signs and billboards
are stationary and passive, drones can take a company’s message to people
directly and aggressively. For instance, some restaurants and other advertisers
are using drones to fly menus around cities and hold banners and posters above
people at large events.
The slogan’ Limited only by Your Imagination’ is certainly
coming true with Drones
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